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It was recently announced that Google ventures, Sequoia Capital and salesforce.com have come together to invest in Hubspot, one of the first companies to push the concept of inbound marketing for lead generation. Inbound marketing consists of getting traffic to come to you through incentivized marketing. Unlike outbound marketing, which relies on cold calling, paid

Heading tags are an important way to improve your chances of ranking well in the search engines. Granted, like anything else, they certainly don’t guarantee you any sort of top placement, but rather they are another element which contributes. Heading tags have long been overlooked by web designers and continue to be ignored. In most

Meta information is not visible to those viewing your webpage. Instead, it is used to communicate with crawlers. Search engines crawl web page headers for this information which helps determine who you are and what you do. It should look something like: Description Tag The Description Meta Tag is pretty self explanatory. It describes what

Here at Nightlite Media we are growing all the time, adding new team members every month. As part of our orientation for our sales team, we spend a good deal of time educating on basic search engine optimization and our other services. Up until now, sessions were fairly informal and team members were asked to