Putting Your Best Foot Forward: Heavy Headlines and the Triangle
By Chris Gragert | CopywritingToday I’ll be discussing the importance of two major concepts in copywriting: The headline and the triangle
Copywriting: Doing More with Lists
By Chris Gragert | CopywritingI’m going to explain one of the tactics you can use to communicate a lot of information with as few words as possible
Refining Your Copy for the Web
By Chris Gragert | CopywritingOnline copywriting is not only a matter of techniques, but also a matter of perspective. Know your audience, and wicked copywriting strategies
The Fundamentals of Copywriting
By Chris Gragert | CopywritingCopywriting is a skill that every online marketer should understand and utilize. It is not so much a specific collection of techniques as it is a perspective that works toward a goal. That goal is selling
Why Copywriting Matters in Online Marketing
By Chris Gragert | CopywritingCopywriting is a form of writing that emphasizes persuasion. A potent mixture of prose and psychology, copywriting aims to draw customers over the brink of doubt and compel them to action