GroupOn: Small Business Beware
By Adam Steele | MarketingIf you don’t already know, GroupOn is a massively successful “group buying” trend that has created an enormous following and worth, valued over 1billion dollars. The idea is, consumers band together to get better deals or discounts when purchasing products or services. Think of it as shopping bulk x 1000, but you are just one
SEO 101 (pt 3): Heading Tags
By Alex Cross | Basic SEOHeading tags are an important way to improve your chances of ranking well in the search engines. Granted, like anything else, they certainly don’t guarantee you any sort of top placement, but rather they are another element which contributes. Heading tags have long been overlooked by web designers and continue to be ignored. In most
Places Optimization: The Ins and Outs
By Alex Cross | Google PlacesWhile you we’re sleeping Big Google made some interesting changes. As you likely have already noticed, Google Places got a makeover and now occupies most if not all of the first page for many categories
SEO 101 (pt 2): The Other Guys…
By Alex Cross | Basic SEOMeta information is not visible to those viewing your webpage. Instead, it is used to communicate with crawlers. Search engines crawl web page headers for this information which helps determine who you are and what you do. It should look something like: Description Tag The Description Meta Tag is pretty self explanatory. It describes what
SEO 101 (pt 1): Title Tags
By Alex Cross | Basic SEOHere at Nightlite Media we are growing all the time, adding new team members every month. As part of our orientation for our sales team, we spend a good deal of time educating on basic search engine optimization and our other services. Up until now, sessions were fairly informal and team members were asked to
The Facebook Disconnect
By Adam Steele | Facebook AdsAdam Steele here, writing my first blog post on our newly re-designed website. This blog will be mainly a selfish outlet for my take on industry news, techniques and theories. Although a passion of mine, I certainly do not claim to have any real talent or skill in writing, so for those accomplished writers out