On-site SEO for Google Local
Do on-site SEO rules still apply for Google Local? Damn straight.
Now that we have established whether or not a Google local listing exists (earlier post), we can start to lay the ground work.
- Title & description tag – Description should be synced with the information you plan to put in your Google local listing. The title tag should include the keywords you are targeting in Google local. Careful: don’t forget how you can negatively effect your click through rate (CTR) by using a spammy title.
- Content quality – Make certain to have plenty of good quality, keyword rich content on your home page, relevant to the keywords you are targeting.
- Footer – Should contain your business name, address and footer and will act as citations, helping Google confirm you are who you say you are. Although I don’t have any concrete evidence, this seems to be a catalyst to getting you organic ranking to merge with you Google local ranking. A good thing in most scenarios.
KML & XML – Specifically, focus your attention on the location.kml and geo-sitemap.xml files. Google actually provides some templates for these on their website, but I found them to be bare bones. Check out my sites location.kml and geo-sitemap.xml for a good example. Fill this in, using the information (exact match) from your Google local listing. You’ll also need to grab coordinates. I use Google earth for this. Once complete, upload to your site root directory and submit your geo-sitemap in Google Webmaster Tools. These files help create a link between your Google local listing and your website.
Very short post, but it was meant to be to be concise and to the point. There is a lot more to on-site optimization, but for Google local this should be sufficient. My next post will dive into optimizing the Google local profile page. I will cover what works and what will land you in Google detention.