My audience is typically comprised of SEO professionals (I use professionals loosely) who like myself are reading to find out anything that will give them an edge in the local space.
What has surprised me recently though is the amount of times I am asked “Can I have an organic ranking and a Google Places ranking on page 1.” Doesn’t everyone know this? Guess not.
Since being asked the first time I have likely explained how to achieve this a dozen times and today will be my final, and 13th time.
The first thing you need to understand, and for many of you this is common knowledge, is that there are two types of Google Places results: blended and pak. I am not going to explain what each look like. Lots of resources online that will explain.
Where your keyword triggers blended results, the URL that you have chosen to represent in your Google Places listing will merge with your Google Places listing. They will become 1 entity for those keywords that trigger blended results.
In pak results, they will not merge, leaving you an organic ranking and a Google Places ranking.
I won’t dig around for it, but I heard from a very credible source that Google is moving further towards a blended result, and currently about 70% of local keywords trigger blended. So what does this mean to you? And what are some best practices for getting twice the presence on page 1?
As explained, in blended results, your Google Places listing will merge with your organic listing. Typically, most folk use the home page as the URL to be represented in Google Places. That being said, your home page, for local keywords, will be a Google Places result more times than not. They will be merged.
Therefore, in order to get double visibility, 2 listings on first page, your best bet is to rank an inner page alongside it. Simple right? I think so.
Don’t forget, you should be ranking internal pages anyways, giving off the appearance of more natural link building . That is, you don’t have 10k links to your home page and none to your inner pages.
Better yet, on those keywords where pak results are triggered, you are going to have 3 listings on page 1. Holy cow that is a lot of visibility!
Now I have not done any tests to see how much more traffic doing this pulls in, but who cares. It’s going to be a lot cheaper this time around now that your home page has authority and is lending it to its inner pages. You can now stuff your URL with your keywords, and so much more. In short, why the heck wouldn’t you?!
Now when someone asks me this question I am just going to give them the link to this page : )