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Inbound Marketing | Major Players Make Major Investment

By Adam Steele | Business, Marketing, Search Engine Optimization

It was recently announced that Google ventures, Sequoia Capital and salesforce.com have come together to invest in Hubspot, one of the first companies to push the concept of inbound marketing for lead generation. Inbound marketing consists of getting traffic to come to you through incentivized marketing. Unlike outbound marketing, which relies on cold calling, paid