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It was recently announced that Google ventures, Sequoia Capital and salesforce.com have come together to invest in Hubspot, one of the first companies to push the concept of inbound marketing for lead generation. Inbound marketing consists of getting traffic to come to you through incentivized marketing. Unlike outbound marketing, which relies on cold calling, paid

The job of an internet marketer in 2011 is a daunting one. You must allocate your time between researching the changing trends, implementing new techniques, and counting the mountains of cash in your closet…right. One can easily get overwhelmed with all the avenues beckoning your attention, and for most of us, we hardly have enough

I had a very interesting conversation with a colleague the other day that really struck a chord. The two of us began our businesses around the same time and as a result, have had the fortune of bouncing start-up questions off each other, which have now transformed into more management and business direction chats. This