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Kinect: Internet Marketing Game Changer

Marketing | 24 Mar 2011

In November of 2010 Microsoft released a product that could potentially change our lives forever. Ok ok, that may be a little over the top, but really, when Microsoft released “Kinect,” which is their new newest periphery for the Xbox 360, the marketing world noticed.

More than just breaking the Guinness book of world records for the fastest selling consumer electronics product in history (they sold 8 million units in two months), the new hardware for the Xbox 360 marks one of the initial steps towards our fully automated futures of online interaction.

The device uses “Primesense” technology to translate real world actions into on-screen representations. We’ve seen this before in gaming systems like the Wii, but Kinect brings a whole new level of possibilities to the table. In addition to sensing motion, the system recognizes voices, captures facial expressions, and can even tell the difference between two players.

When a person first enters the user interface a simple menu appears that is easily controllable with their hands or voice. They can select options and move through menus with hand movements or voice commands that, unlike other systems that use similar technology, need not be exaggerated or repeated. According to some of the 8 million people who currently own the system, it’s extremely simple to use and it reacts smoothly to a user’s every command.

It’s successes like these that make such technologies as augmented reality and interactive browsing a forgone certainty for the future of internet marketing. Imagine sitting at your desktop and as you read this you simply point your finger is a fast downward motion and the article scrolls straight to the bottom. Imagine saying “last page” to skip this mundane article and go back to whence you came. With the technology displayed in the Kinect system, desktop mouses and keyboards could potentially be a thing of the past.

As internet marketers this is something that is extremely important to consider. Think about your business and how something like this might affect your ability to reach your target audience. Is there a way that you can make your product or service more interactive? Is there a way a person could be out in the city with their i-pad and find your business through the application of augmented reality? These are the questions we must ask ourselves as technology speeds forward almost faster than we can keep up.

To see some of the things we have been doing to bring the future more closely to the now, CLICK HERE, or feel free to contact us anytime to learn more about our forward thinking products and services.

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